100,000 Citizens Say ‘No’ to EU Overreach!
The World Vapers’ Alliance says it is proud to announce that over 100,000 consumers have united in a powerful call to protect vaping and promote harm reduction across Europe
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by Dave Cross
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The World Vapers’ Alliance (WVA) says is proud to announce that over 100,000 consumers have united in a powerful call to protect vaping and promote harm reduction across Europe. As Sweden approaches its goal of becoming the first smoke-free nation, discussions around the EU’s flavour bans, restrictions on nicotine pouches, outdoor vaping bans, and increased taxation threaten to undermine these significant public health advancements.
Michael Landl, Director of the World Vapers’ Alliance, said: “The EU’s misguided crusade against vaping and harm reduction is a public health disaster in the making. Flavour bans, outdoor vaping restrictions, and increased taxation will only drive people back to cigarettes. The EU must urgently shift its focus to evidence-based policies that actually save lives and empower consumers to quit smoking for good. The voices of 100,000 consumers demanding this change must not be ignored. We’re calling on MEPs to listen to their constituents and embrace policies that work.”
Sweden’s open approach has led to a smoking rate of just over 5%, while the EU is on track to meet its smoke-free goal by 2100—a staggering 60-year delay. The World Vapers’ Alliance is urging policymakers to prioritise consumer choice and health by adopting evidence-based regulations that support safer alternatives.
#EveryLifeCounts
“Every year, 700,000 lives are needlessly lost in the EU due to smoking-related diseases. As the EU reviews the Tobacco Products Directive, there’s a concerning push to restrict safer nicotine alternatives, further endangering lives,” comments the World Vapers’ Alliance.
“This isn’t just a petition; it’s a demand for the protection of harm-reduction products, which are vital for public health. Your support is more than valuable—it’s crucial for advocating sensible, life-saving policies.
“At the end of this year we will submit the petition to the EU Parliament’s PETI committee.”
The World Vapers’ Alliance is calling for:
- Preservation of Flavours: Rejecting Bans on Vaping Flavours
- A Firm Commitment to Harm Reduction: Embracing Effective Strategies
- Ensuring Affordability and Variety: Supporting Access to Safer Nicotine Alternatives for Adults
- Risk-Based Regulation: Differentiate and Govern Nicotine Products by Their Harm
The World Vapers’ Alliance says that European vapers must raise their voices and tell their quitting stories to their Member of the European Parliament.
“The upcoming update of the EU's Tobacco Products Directive (TPD) will determine the future of harm reduction, possibly threatening the most successful smoking cessation aid in history - unless we raise our voices,” it concludes.
References:
- #EveryLifeCounts - https://worldvapersalliance.com/every-life-counts/
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
