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Global Vape Alliance Signs Declaration

The Global Vape Alliance brings industry leaders together in its campaign for tobacco harm reduction and the member bodies have signed a joint declaration

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The Global Vape Alliance (GVA) met in Dortmund, Germany to sign a declaration, one year after its founding, renewing its commitment to help millions of smokers quit cigarettes and improve their health. The members from the U.S., Europe, and China reviewed the regulatory and business environment in their respective regions and hosted a networking event for over 200 industry leaders.

The GVA says it supports consumers in switching from harmful cigarettes to less harmful vaping products, aiding global public health efforts. The Alliance focuses on youth protection through responsible marketing. It strives to balance accessible alternatives for smokers with ecological concerns, helping evolve tobacco control policies.

One of the members of the GVA is the UK Vaping Industry Association (UKVIA).

The organisation says: “The Global Vape Alliance is a significant stride towards achieving these goals. The leaders of vaping industry associations from all over the world are coming together, in order to promote communication and cooperation on best practices that will better serve their members and consumers. In order to achieve this goal, the Global Vape Alliance will continue to cooperate on five critical issues: regulation compliance, industry promotion, public health, environment protection and the engagement against the black market.”

The Alliance says it places “a top priority on regulatory compliance”. 

It states that its members “will share information and strategies for best practices to educate and guide member companies on existing laws, regulations and industry standards.” Adding, “The Alliance will also share and develop strategies to ensure that industry members adopt and implement responsible marketing strategies, avoid packaging or advertisements that could mislead consumers, and condemn product design and marketing practices that target minors.”

It also pledges to communicate the importance of ensuring that vaping companies do not promote or sell vaping products to underage would-be purchasers.

A key priority will be to work together to promote “the healthy development of the global vaping industry”. Acting as a unified voice, the members will look to empower their member companies by “promoting the sophistication, professionalism, and importance of the industry”.

It adds that the Alliance, “will facilitate the communication among stakeholders in the industry, extending friendship and promoting commercial cooperation. It will ensure a sustainable development for the industry by protecting SMEs, championing fair competition and encouraging technological innovation.”

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Photo Credit:

  • Images from the Global Vape Alliance

Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.

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