ASA Bans Voopoo Ads
The Advertising Standards Authority has considered complaints made about Voopoo products appearing in social media posts on the TikTok microblogging platform
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by Dave Cross
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The first complaint was made about a post from the account of Chantel Sturge (@chantelsturge1).
The Advertising Standards Authority said: “The video showed two boxes containing Voopoo e-cigarettes being opened. On-screen text superimposed over the video stated ‘Unbox the VOOPOO’s new double injection design […] 1 day charging = 2 days vaping […] Anti leakage structure’. Text at the bottom of the video stated ‘Unboxing my @voopootech¬uk #showoffyourvoopoo #voopoo …’ When the text was expanded, it continued ‘#voopoodoric #doric #foryourpage AD’.”
The second complaint concerned a post from the account of Charlie Morrison (@tappyboi).
The Advertising Standards Authority said: “The video showed the Voopoo product being used in various places throughout the course of a day. On-screen text stated ‘hello and welcome to a day in my life with the Voopoo ARGUS Z […] I’ve been using this product for a few weeks now and it’s so good […] you can also enter a competition by posting a photo or video with your own VooPoo product and using the hashtag #showoffyourvoopoo and winners will receive that ARGUS Z as a prise [sic]’. Text at the bottom of the video stated ‘Head over to @voopootech¬uk to enter the giveaway!! #showoffyourvoop…’. When the text was expanded, it continued ‘oo #voopoo #voopooargus #argusz’.”
The final complaint was made about a TikTok post from the account of Lorenx (@lorenhx).
The Advertising Standards Authority said: “Lorenx, addressing the camera, stated, ‘…I've been using this electronic cigarette […] it's rechargeable, very easy to use […] this is one where you put the e-cig liquid in […] and then it’s just dead simple to use, like, you’re ready to go […] it's rechargeable, it’s dead small […] yeah, I’d recommend it to everybody because it actually is, like, really really good […] anybody wanting to buy one, I'll tag below the name they’re called Voopoo […] but yeah, check them out, anybody, I think they have a competition on at the minute, where you can win one, so keep an eye out for that as well’. Text at the bottom of the video stated ‘@voopootech¬uk #showoffyourvoopoo #voopoo #voopooargus #argusz’.”
While Voopoo didn’t respond, Chantel Sturge told the Advertising Standards Authority
that “she had not been aware of the restrictions on the promotion of e-cigarettes and their components on TikTok. She apologised, and deleted the post. Her representatives confirmed the brand had sent her the e-cigarettes.”
The Advertising Standards Authority says it “was concerned by Voopoo International’s lack of response and apparent disregard for the Code. We reminded them of their responsibility to respond promptly to our enquiries, and told them to do so in future.”
The Authority informed all parties that the adverts must not appear again in the form complained about.
Photo Credit:
Photo by Steve Johnson on Unsplash
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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