By sponsoring this event, Elux becomes the first vape brand to be actively involved and sponsoring a major sporting event in the UK.
This collaboration originated as initial part of the big year Elux has planned for themselves in 2023. Having been one of the fastest growing brands in one of the UK’s fastest growing industries, Elux decided it was time to step up and look to collaborate across the UK and take part in as many major events as possible. They decided it was best to start with an event that involved two of the biggest names in the UK boxing scene.
ELUX have said "A reason why boxing was selected was due to the fact that we want to inspire all the smokers who would be tuning in get involved and take a step to being like their favourite boxing heroes by becoming healthier and quitting cigarettes. Boxers adhere to a strict regime of diet and discipline in order to be fight fit, we want those watching to implement this in their everyday life as they look to become smoke free."
Photo Credit:
Image provided by ELUX
Toby Kilroy
Journalist at POTVToby has been vaping since early 2012 and has used an array of devices and kit in that time. He sometimes writes up reviews but is often found with his head stuck in pages of code with a confused smile on his face. Toby also helps run his wife's site gethistory.co.uk and has two children. He sometimes fondly remembers having free time and occasionally manages to sneak away to put his head into a good book!