Elfbar Launches Another
Vape newcomer Elfbar has launched a new product, a disposable cigalike, that it believes will empower smokers to give up
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by Dave Cross
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True to the roots of cigalikes, the Elfbar Cigalike looks like a conventional cigarette. It was launched during Stoptober, a campaign by the Office for Health Improvement and Disparities, now in its 11th year. The Stoptober campaign aims to empower thousands of adult smokers to give up smoking during October which is key to improving the public health of the nation as smoking remains one of the biggest causes of preventable illness and death in England.
The Elfbar Cigalike has been approved by the Medicines Healthcare products Regulatory Agency (MHRA), and claims to provide adult smokers and vapers with around 400 puffs.
Elfbar says: “It features an ultra-compact design with a diameter of just 9mm making it perfect for use on the go. The product also includes an upgraded coil. Elfbar has been a phenomenal retail success in the UK market and the Cigalike is particularly designed to support hard core adult smokers quit their habits.”
The brand has teamed up with 20 retail outlets across the UK to launch a challenge amongst smokers to lay down the equivalent of 50,000 cigarettes during Stoptober month. Evidence shows people are five times more likely to quit for good if they can make it to at least 28 days smoke free.
Elfbar is handing out the new Cigalike vape product to 1,000 smokers who commit to handing in their conventional cigarettes during October. Generally, the company says, one Cigalike is equivalent to smoking 50 standard cigarettes.
Victor Xiao, the chief Executive of Elfbar said: “Stoptober is a great campaign to raise awareness of vaping as a considerably less harmful and expensive option than smoking. Using our new CIGALIKE we are challenging smokers to give up the equivalent of tens of thousands of cigarettes during the month of the campaign and to inspire them to quit their habits.
“According to the NHS, vaping is one of the best ways to quit smoking. Brands and the retail sector have an important role to play in getting this message out there to adult smokers by working closer together.”
Mandeep Singh Kohli, owner of Flawless CBD and Vape Shop, one of the retail stores participating in the challenge, said: “Elfbar is one of the leading vape brands in the UK and has helped thousands of former smokers transition to vaping, which according to evidence from the Office for Health Improvement and Disparities is at least 95% less harmful than smoking.
“Public health campaigns such as Stoptober are crucial to raising awareness of and providing advice on the alternatives to smoking, including vaping, as there are still some 6 million smokers in England. We’re delighted to do our bit through challenging adult smokers to come into our store and give up their ciggies and try vaping as a quit method.”
Planet of the Vapes asked Elfbar to explain what recycled components were used in the construction of its Cigalike and how it planned to deal with the recycling of spent products.
The company responded: “Environmental responsibility is at the top of our agenda as we recognise that the fast growth of the vaping industry in the UK has environmental implications. At the same time, we are in discussions with the UK recycling sector to ensure we do everything possible to minimize the impact of our products on the environment.
“We are engaging with one of the service providers, Valpak, providing data as required and assessing the recycling scheme. We will also soon be rolling out new recycling boxes for retailers to use to collect our products from their customers.
“We are also placing great emphasis on the future design of our products so that they have a longer shelf life rather than just being single use.”
Tom Pashby (the Institute of Environmental Management & Assessment) previously commented: “The UK government is currently reviewing proposals for something called ‘Extended Producer Responsibility’ with respect to Waste Electrical and Electronic Equipment recycling. This could mean that the responsibility for disposable vape recycling is placed with the vape manufacturers themselves, and hopefully that would encourage producers of the vapes to take a more circular approach to materials – prioritising reuse over recycling and refuse.”
The BBC wrote this week: “Currently large shops must take back all items of small electronic products like disposable vapes in store to be recycled for free, regardless of whether the item was bought in that shop. And smaller retailers are legally obliged to finance the take back, collection and treatment of these products when they become waste.”
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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