Growth Milestone For IVG
Preston based vaping company IVG is on track to achieve a landmark £100-million turnover during 2022
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by Dave Cross
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Who are IVG?
- IVG, or I VAPE GREAT, is an international Vaping and E-Liquid manufacturer based in Preston, founded in 2016
- In 2017 IVG went global and were one of first UK brands to serve over 60 countries
- By 2020 IVG have quickly grown into a globally leading brand, winning over 50 awards and certifications across the world, from Best UK Brand to the Best International Brand in Canada
- 2021 was the year IVG released their IVG bar and successfully delivered over 30 million bottles across the world
IVG says this major growth milestone is set to be achieved thanks to its mission to provide a safer alternative to smoking for their loyal customers.
Previously recording revenue of £20 million in 2020-2021, this is the seventh consecutive year of significant growth for the firm, which has strengthened its position as one of the leading vaping companies in the world.
To further enhance capacities and market share, IVG has invested significantly in infrastructure, including the building of their brand new, state of the art 80,000 square feet facility in Preston, costing over £7 million by the time it’s complete later this year.
This momentous move will pave the way for IVG to enhance their production capacities, further enabling them to meet customer demand in over 100 countries, and in some of the biggest supermarket brands in the UK.
Asim Gulzar, Head of Marketing for IVG, said: “Our new facilities will further strengthen production capabilities and service values; it’s an exciting chapter for the sector and for IVG as a market leader.
“We’re proud of Preston, it’s our home, so the opportunity to invest and expand here, and create 300 new jobs over the next year, is a huge plus for us and the city.
“It is clear, given our growth trajectory, that disposable vaping products play an instrumental role in helping adults looking to quit smoking – and we’re proud to be a key part of supporting them on that journey.”
The financial success news comes in the wake of recent achievements by the company, including opening key new listings such as ASDA, Morrisons and Euro Garages, launching the IVG bar in over 50 Countries across the globe, and have ifnvested millions into the American market where their recent PMTA application has been accepted which allows the sale of IVG in America.
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Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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