Festival RIOT Bus
The RIOT bus has been visiting festival goers at the Cambridge Club festival, Strawberries & Creem, Glastonbury and the Henley Royal Regatta
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by Dave Cross
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Cambridge’s vibrant festival scene kicked off with the Cambridge Club festival, and the event played host to a new quit-smoking initiative from award-winning e-liquid and disposable e-cigarette producer, Riot Labs.
The UKs first ever 'Riot Rehab Bus’ lined-up at the event and welcomed thousands of festival goers keen to kickstart their quit-smoking journey.
The big, loud, unmissable bus provided a party-atmosphere of its own. Visitors could get their hands on Riot Labs products including a range of e-liquids and their latest disposable e-cigarette - Riot Bar - and speak to Riot Labs trained quit-smoking professionals about the R.I.O.T 4-Step quit-smoking plan.
Using the Rehab Bus to create a festival atmosphere was a deliberate move. Festivals are packed with trigger moments that make people smoke. Music, alcohol, socialising, and being outdoors are all significant triggers - and Riot Labs believes sticking the Riot Rehab Bus in the heart of the action will help gate-crash smokers' urges, to help them kick the habit.
Cambridge's growing reputation as a festival hotspot continued with the arrival of Strawberries & Creem, and Riot Labs used the Riot Rehab Bus to target the summer festival circuit and deliver its engaging 4-Step quit smoking plan. The company also sponsored the main stage - or Riot Arena - to raise even more awareness for its mission to help people ditch the cigarettes.
Unlike generic, and dull, quit-smoking campaigns, Riot Labs’ 4-step plan has been designed to tackle smokers' struggles to quit head on - in fun and engaging environments - like festivals.
1. “R” - Rip up the rule book
- Be fearless and forget everything you’ve ever heard about quitting smoking. Go at your own pace and on your own terms
2. “I” - Identify your triggers
- What makes you want to smoke a cigarette? Be brave and face your triggers head on. If you can get through them without smoking, you can get through anything
3. “O” - Only smoke if you need to
- Cut your cigarette intake and use your Riot Bar whenever you aren’t able to smoke. Without realising, your cigarette intake will reduce to next to nothing – or, even better, stop completely
4. “T” - The Rest is Easy
- Once you’ve succeeded in facing your triggers smoke-free and reduced your cigarette intake you’ll find the rest is easy. It’s by no means over, but the hard part is out the way, and you’re on your quitting journey. Go celebrate, treat yourself, try something new or do something you wouldn’t have done before
Ben Johnson, Founder and CEO of Riot Labs, said: "We got a huge reaction to the Riot Rehab Bus at the Cambridge Club festival.
“The days of dull quit smoking campaigns are over. We wanted to create the Riot Rehab Bus and send it into the heart of the action, at festivals, where smokers are surrounded by the sort of triggers that make you light up.
“The Government has just revealed plans to make the UK smoke free by 2030 and highlighted the vital role e-cigarettes can play in that. I’m proud that Riot Labs are spearheading unique approaches - like targeting festivals - to play our part in achieving that goal.
“Cambridge has established itself as a not-to-be-missed destination for festival-lovers during the summer and we’re delighted to not only be rolling out the Rehab Bus but sponsoring the main stage too.
Riot Labs then took its message and market leading environmentally friendly disposable vape to other fun seekers at Glastonbury and the Henley Royal Regatta.
Riot’s QBARs can be sent off to be completely dismantled and recycled at Riot Recycling Bins in specialist stores.
References:
- Riot E-liquid - https://rioteliquid.com
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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