Confidence Up In USA
US vape store revenue and customer confidence rising despite Covid and health scares
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by Dave Cross
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ECigIntelligence is the leading provider of detailed global market and regulatory analysis, legal tracking, and quantitative data for the e-cigarette sector worldwide. It is published by Tamarind Intelligence, which also produces CBD-Intel and TobaccoIntelligence.
In the 539 stores covered in an ECigIntelligence survey, average sales grew to around $35,000 per month, although ECigIntelligence adds that some stores not covered may not have experienced this growth.
That growth in revenue represented a substantial turnaround from 2020’s survey, when public concerns over EVALI (the acute lung disease erroneously linked with nicotine vaping) were given as a main reason for a sharp decline in sales.
“The negative impact of EVALI on customer confidence appears to have significantly declined”, the latest report from ECigIntelligence says.
And disruption from Covid-related measures such as lockdowns was likely offset by the closure of less competitive businesses, enlarging the customer base for those that remained.
The research also finds that vape stores are diversifying:
- Cannabis products are sold in most vape stores.
- Two thirds of vape stores are selling products made with synthetic nicotine, which is not derived from tobacco.
- About a third are selling nicotine pouches as well as e-cigarettes.
- The highest revenue growth was seen in disposable e-cigarette products.
- Sales of pod-type e-cigarette products have dramatically diminished since the federal ban on flavoured pods.
“This latest instalment of our annual vape store survey portrays a sector surviving and diversifying despite the many recent challenges it has faced,” said Freddie Dawson, managing editor for news at ECigIntelligence. “Vape stores are increasingly supporting a wide range of alternatives to smoking.”
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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