COVID-19: The Vape Industry Responds
As the virus wreaks a devastating effect on society at large, how has it impacted on the vape industry?
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by Dave Cross
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Rejuiced, for example, has closed down its brick and mortar operations. This isn’t a move due to fear about staff contracting the disease, “we have moved all staff members over to our warehouse to help with the tremendous demand.”
The company cautions: “Rest assured, we're working round the clock to make sure all orders go out, as fast as possible. However, we're currently looking at a slight delay on all shipping times, may we ask customers to please be patient with staff during this difficult period. As you can imagine, our customer service team are also currently dealing with a higher than usual number of enquiries but please be rest assured that all orders will be dispatched as quickly as possible.”
For those vapers who purchase items from abroad, Vapoter.fr is delighted to say that everything is working as normal for their online operation. “The team is 100% operational to date to ensure rapid shipping of your orders,” they say, but they caution that signed-for deliveries are currently unavailable.
For leading British vendor Creme de Vape, it is all business as usual. “We are still taking orders, shipping orders and providing customer support,” it says. “Even if [the government] closes retail establishments at some point, we don't foresee that applying to online retailers.”
Vapers may wonder if the supply chain can keep functioning. Creme de Vape responds: “We have worked hard to try to keep a full inventory on all products, but we do expect to see some stocks deplete as the situation continues. Coronavirus caused a major backlog at our Chinese suppliers after Chinese New Year, but things are slowly getting back to normal. Our European suppliers are still able to ship, but that may well change as time goes on.”
While the industry appears to be running as normal, some are taking this as an opportunity to go above and beyond. Juice maker We Are Supergood is dedicating a sizeable portion of its profits to charity.
“In light of the recent coronavirus outbreak,” it writes, “we would like to do our part for the community…we may not be a huge company but we do care. So, for the next 30 days, we will donate 19% of all sales on our website to local foodbanks and shelters who will undoubtably be swept off their feet.”
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Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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