British vape company IVG has taken full advantage of a recent record-breaking movie. The UK vape giant is running an aggressive anti-smoking campaign in cinemas featuring before the highly anticipated blockbuster Deadpool & Wolverine,which has smashed box office records since its release. In its debut weekend, the movie earned £17.3 million at the UK and Ireland box office.
This campaign is showcased in prominent cinema chains including Vue, Odeon and Cineworld across 12 major UK cities.
Odeon Cinemas reported that the movie has become its biggest box-office release this year with the opening weekend attracting approximately 500,000 viewers to Odeon Cinemas alone.
The anti-smoking cinema advertisement states that IVG is the alternative for adult smokers and is part of a wider multi-media campaign that includes billboards, branding in pubs, buses and taxi advertisements nationwide to spread the word among adult smokers.
Rhett Morrissey, the Marketing Manager at IVG has stated “We are proud to be running this campaign to remind all smokers that tobacco is seriously harmful to their health. Our advertisement featuring before such an iconic movie is helping us to raise awareness by getting our message out to a much wider audience. We pride ourselves on being a responsible company and are conscious about who our target audience is. This is why we chose a highly anticipated 18+ movie and urged the audience to quit or switch to alternatives for smoking.”
IVG is a British vape company based in Preston. They have consistently run campaigns against smoking since 2017 to create awareness amongst adult smokers. They offer a wide range of vaping products as an alternative for adult smokers, which are available in major supermarkets such as Tesco, Morrisons, Asda and Sainsbury's.
About IVG
IVG is a British brand and manufacturer in the vaping industry since 2016, committed as an alternative for adult smokers.
IVG, New City House, Floor 6 & 7, 57-63 Ringway, Preston, Lancashire, PR1 1AF, www.ivapegreat.com, 01772 217000
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