Following the success of the UK’s first legal big puff device, IVG2400 (4 flavours in 1 device), Preston-based award-winning British brand IVG, has launched its first rechargeable device exclusively in Tesco stores.
The all-new IVG Air range is an innovative vaping solution. The range consists of two device options, the Air 4 in 1 and the Air 2 in 1, along with 27 high-impact pod flavours that fit both devices. The novelty exists in the level of choice the consumer has. They can choose the device type, device colour, number of flavour options, and which flavours suit their palate.
Rhett Morrissey, Marketing Manager comments, “The IVG Air is an exciting new addition to the range of products. We teamed up with Tesco and One Stop to launch 3 popular starter kits into the market through their online store and over 4000 nationwide stores. A huge amount of investment in innovative development has brought about an easy-to-use and environmentally friendly range that will help smokers transition to a 95% less harmful alternative.” Morrissey continues, “The battery is reusable and long-lasting. The quality experience is to the same high standard as our IVG2400. What’s not to love! These products are part of our long-term strategy to eventually move consumers over to this range following the potential disposable ban in the UK proposed for 2025”
The Air 4 in 1 starter kit offers 4 different flavours in one device. Simply rotate to switch flavour any time. Users can see which flavour to vape as the flavour name is visible through a window in the device. Each 2ml pod offers up to 600 puffs, so with 4 pods it’s a long-lasting vaping experience depending on vaping style. Similarly, the IVG Air 2 in 1 offers 2 flavours in one device. Smaller and more compact, the mouthpiece rotates easily to switch flavour. Once the pods are finished, users can choose their new flavours by replacing the pods, thereby reducing wasteandminimisingtheenvironmentalimpact. Thereare27high-qualitywell-knownandloved flavours to choose from. A pairing of ultimate choice and convenience. There are 16 starter kits in total across the range giving the user the freedom to choose their own flavours and device.
The rechargeable 1100 mAh battery power in the Air 4 in 1, and 850 mAh in the Air 2 in 1 means not only an excellent flavour experience but also that a recharge will only be required once a day, so retaining the convenience. The multi-flavour pod options mean that users can mix and match flavours to suit their mood.
IVG Air products are expected to be available in Sainsbury’s, Morrisons and Asda stores from September this year.
The IVG brand, while global, is the only British brand directly competing in the UK vape category with Chinese giants such as Elf Bar and SKE Crystal. According to data released by Retail Data Partnership (RDP), IVG’s market share has grown by 131% in the last 6 months, which can be attributed to its innovative product releases challenging Elf bar.
The IVG Air 4 in 1 is available now in Tesco stores and online, as well as other national retailers. For more information on the IVG Air range visit www.ivapegreat.com.
About IVG
IVG is an award winning British brand and manufacturer in the vaping industry since 2016, committed to delivering an exceptional vaping experience for the adult smoker through innovation. With a strong focus on quality, sustainability, and regulatory compliance, IVG continues to shape the future of vaping in the UK and global markets.
IVG, New City House, Floor 6 & 7, 57-63 Ringway, Preston, Lancashire, PR1 1AF, www.ivapegreat.com, 01772 217000
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