INNO SPOT Hot At VapEx UK
Vaporesso’s INNO SPOT innovation plan took centre stage at the Vaper Expo UK last weekend, according to the leading vape product manufacturer
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by Dave Cross
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Vaporesso was created in 2015 and says it, “is dedicated to establishing a smoke-free world while raising the quality of life for its users. Based on its continuous innovation, strict quality control, and substantial commitment, Vaporesso creates products that can fit all levels and styles of vapers.”
During the Expo, Vaporesso hosted the 2023 Innovate At Once brand innovation roadshow on May 13th, where they showcased their latest initiative for innovation, including the Vaporesso INNO SPOT ingenious program and the Fun With Innovation Now creative competition.
Vaper Expo UK was attended by celebrity influencers Vaping Bogan,Vape Paul, Nick Green and Vaporesso’s ID Creative Director Joshua, who all shared insights about the brand's innovation plans.
Vaporesso says its INNO SPOT “ingenious” program aims “to establish a global creative platform and incorporates the concepts of design experts from around the world to enhance Vaporesso’s innovative products”.
This year, the brand invited famous artists Isabelle Staub and Starman Funk to collaborate on the XROS 3 series. Vaporesso also launched the Fun with Innovation Now creative design competition to engage consumers in the creative process for upcoming blind box products.
The company says the most eye-catching setting at Vaper Expo UK was at its booth was the INNO SPOT wall, which displayed 80 unique XROS 3 NANO products with different CMF (colour, material, and finishing) designs and patterns.
The company said: “The wall is part of Vaporesso’s continuous effort to encourage innovation, going beyond the conventional, and aims to integrate, break through, empower, and create infinite beauty for the world.”
During the Expo, Vaporesso also presented an array of products including the XROS series, LUXE X/XR/XR MAX, TARGET, and GEN 200/80S. Powered by Vaporesso’s COREX Heating Tech, SSS Leak Resistant Tech, and equipped with Vaporesso AXON CHIP, LUXE XR MAX and XROS 3 NANO are the two latest products Vaporesso has brought to the Expo.
Meanwhile, Vaporesso won the Best Branding award and the XROS 3 MINl won the Best Pod Device award.
At the Vapouround Global Awards 2023, Vaporesso has also won Best Open Pod System, Best International Brand and Best Innovation awards, “demonstrating its competitive edge in both product innovation and brand management.”
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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