The NNA’s Top 20
The New Nicotine Alliance has submitted twenty policy proposals to Javed Khan that “go all in on tobacco harm reduction” and offer the only way to the Smoke-free 2030 goal
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by Dave Cross
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“Dear Mr Khan,” says the New Nicotine Alliance. “We write on behalf of consumers of low-risk alternatives to cigarettes and in support of harm reduction as a critical strategy for future tobacco policy. Please find attached our submission to your review of tobacco policy in England. In summary, we make twenty proposals for your consideration.”
The top 20 policy proposals are:
- Lift the EU-imposed ban on snus
- Remove the 20mg/ml limit on the strength of nicotine e-liquid
- Replace excessive and inappropriate warnings on vaping products
- Replace excessive and inappropriate warnings on non-combustible tobacco products
- Replace partial bans on vape advertising with controls on themes and placement
- Replace blanket bans on advertising of low-risk tobacco products with controls
- Limit plain packaging to combustibles but control themes on smoke-free packaging
- Require NHS inserts in cigarette packs to encourage switching to smoke-free products
- Allow commercial inserts in cigarette packs to promote smoke-free products
- Amend the leaflet requirement in vaping products
- Drive motivation to switch with improved risk communications
- Eliminate pointless restrictions on tank and refill container sizes
- Take a principled approach to flavoured smoke-free products
- Introduce consumer protection regulation for modern oral nicotine pouches
- Use fiscal policy to support the transition to smoke-free alternatives
- Allow use of smoke-free products in public places
- Impose well-designed age restrictions
- Strengthen healthcare and public health system response
- Allow prescribing of e-cigarettes on a trial basis and engage with vape shops
- Use science and evidence to underpin the strategy
The NNA tells Khan: “The New Nicotine Alliance is a non-profit charity representing the interests of current and future consumers of low-risk alternatives to cigarettes such as vaping products, nicotine pouches, smokeless tobacco, and heated tobacco products. These low-risk smoke-free alternatives to cigarettes provide a fast-acting and achievable pathway for many smokers who would otherwise be unable or unwilling to quit smoking or nicotine. This approach is known as tobacco harm reduction.
“Harm reduction is a widely used strategy in public health (for example, in illicit drugs, HIV, teenage pregnancy, and alcohol policy), but it has been underused as a tobacco policy strategy. We argue that in the next phase of tobacco policy, the government should go “all in” on tobacco harm reduction and maximise its potential.”
“In our view, large scale voluntary switching by smokers from cigarettes to low-risk alternatives is the game-changing strategy to meet the ambitious Smoke-free 2030 goal and address the pronounced health disparities caused by smoking. We do not believe the government will come close to meeting the 2030 target without maximising the tobacco harm reduction opportunity.”
References:
- The New Nicotine Alliance – https://nnalliance.org/
The NNA’s submission document - https://nnalliance.org/images/Khan_review_-_NNA_-_4_March_2022_-_Final.pdf
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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