Imperial Brands Talks About Tobacco Harm Reduction
Dr Thomas Nahde writes on Imperial Brands’ presence at the virtual Endoprothetik-Congress where the company talked about tobacco harm reduction
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by Dave Cross
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The Endoprothetik-Congress is an annual platform for around 400-500 surgeons, ranging from top key opinion leaders in orthopaedic surgery to early-career professionals and physiotherapists. The event encourages exchange of medical and scientific knowledge on a broad range of subjects, focusing on knee and hip arthroplasty, but include other orthopaedic topics such as post-operatic complication management and prevention. These latter topics are where Tobacco Harm Reduction (THR) is relevant, because patient smoking of combustible cigarettes after procedures can affect recovery.
As Imperial Brands’ Scientific Affairs and Engagement Representative, I manned a virtual stand throughout the event, outlining the public health policy of harm reduction and the role of Tobacco Harm Reduction (THR) science in the development of our Next Generation Products (NGPs). I also covered the role of nicotine when decoupled from burned tobacco in the context of THR.
I also had the opportunity to present a live lecture ‘Risk Reduction by Alternatives for Smoking’ in front of 400 attendees during the main scientific programme session for ‘Complication Prevention in Knee and Hip Arthroplasty’. Here, I introduced THR in the context that a) smoking may be an important risk factor for surgical complications, and b) physicians very often have significant misunderstandings around nicotine and its perceived role in smoking-related diseases.
The short lecture landed very well and started first thoughts and conversations with Professor Thorsten Gehrke (one of the two chairmen during the session and Director of the Helios-Endo-Clinic in Hamburg) confessing: “I really learned something from your lecture today — until today I also believed that nicotine is mainly responsible for smoking related diseases.”
Prof. Gehrke is also one of the three Congress Presidents, and he added that the THR presentation was technically excellent and economically balanced and received extremely positively by the vast majority of his colleagues.
The Endo-Congress organisers report at least 900 attendees; from these around 400 attended the session on risk management with the lecture on THR.
To continue on this path of medical and scientific education around THR, further activities for healthcare providers including orthopedy, dentistry as well as wound management are now planned for the future, further educating influential medical professionals about nicotine and the potential public health benefit potential of endorsing THR strategies.
Content was supplied by Imperial Brands under a Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license. It has been published here as we feel it is important to listen to all parties involved in tobacco harm reduction.
Photo Credit:
Image supplied by Imperial Brands Science
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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